What is important to us
Fourteen things we will not trade away.
Gratitude
We take nothing for granted and are extremely aware of how 'luck' plays a part in our success.
Honesty
What you see is what you get. No golden mountains, no magic growth. It is heart work — yes, with your heart, but also hard — to reach the point where you see the impact happening.
Expertise
Be the best in what you do.
Integrity
Values above personal gain.
Happiness
Happiness over the Dollar is key to us. Happiness is not about getting all we want, it is about enjoying all we have.
Experiences
If your business becomes an Experience, your life will become one too. Certified Experience Economy Experts (by Joe Pine and Jim Gilmore) from day one, we know that creating Experiences leads to more sustainable business models and more bonded families.
Be Paris. Not Dubai.
Patina over polish. Character that was earned rather than bought.
Authenticity
Be the best version of you.
Adventures
A ship is safe in harbour, but that is not what it is built for.
Co-creation
Working together is good, co-creating is best. Our research found that companies who work together with their clients enjoy the highest form of Compelling Reason to Buy, and therefore generate the most sustainable business models (Loef, Pine & Robben, 2017).
Dreaming
Life is about risking everything for a dream no one can see but you.
Sustainability
Decisions measured across generations rather than reporting periods.
Value
Worth is what remains once the price is forgotten.
Comfort zones
Nothing meaningful was ever built inside one. We would rather ask the uncomfortable question early.